ZWITCHEL

/ZWITCHEL
ZWITCHEL 2018-09-19T10:41:53+00:00
Chowventions has created an innovation for the appetite. Zwitchel is a Wisconsin-infused  18th century Beverage Enhancer that’s sweet & tangy with a hint of spice. This antiquated golden syrup is freckled  with ginger & nostalgia. 

It enhances your beverages with {*Health * Hydration * Flavor*} Iced or Hot Tea, Cider, Coconut or Sparkling Water, Tonic or Lemonade….. you name it, Zwitchel can enhance it.

Are you more of a cocktail connoisseur or lover of libations? Zwitchel is the perfect partner. It’s flavorful ribbons of golden maple can inner-twine beautifully with distilled spirits, allowing for liquors to go down smooth without the burn. A vibrant ‘energy‘ shot of Zwitchel will tantalize the tastebuds without masking the artfully crafted taste of that premium spirit.


What’s the story?

We consider Zwitchel ‘ history in a bottle.’ An early concept of this battle-tested recipe was used by Babylonians and Julius Cesar’s army. From Italy – Britain – Americas…. everyone from Christopher Columbus to Maritime sailors of the Revolutionary War. The original recipe not only hydrated the troops, but ensured their journey had a dose of health and a dash of flavor. That is also our intention with this unique, Wisconsin-infused version.

Believe it or not, on the other side of the world Cowboys and Madams of the wild west quenched their thirst in the heat of the day with similar beverages. In those days, the water wasn’t clean, so their choice was either vinegar-infused drinks or alcohol. Did you know that old beer turns into vinegar? Yup, The tavern keepers probably thought, “Well shoot, what am I gonna do with all this old beer turned sour? I think I’ll ‘switch’ things up. Give things a ‘switcheroo’. I’ll add liquor to this old beer and call it ‘Switchel’.” We don’t know if it actually happened that way, but it did happen. As an homage to days of ‘ole, we’ve actually added the booze back in for an intense (non-alcoholic) sweet and spicy flavor that ANYONE can now enjoy. People from across the globe had their own versions of beverage additives throughout the ages. Whether it was being used in battle for health or the open plains hydrating thirsty pioneers… our Zwitchel is a time-tested modern day Beverage Enhancer that creates the perfect drink for war & peace.